As a small-to-medium-sized business owner or director you don’t need me to tell you the obvious fact that the current economic climate is a troublesome beast. A lot more businesses seem to be going under; and the difficult economy is normally held responsible. However, many businesses are still thriving despite the economy so I’ve put [...]
It seems there is a question that all too few small- and medium-sized business owners and directors know about. Or at least, if they do know about it, very few actually use it, and even fewer act on the answer to it. So what is this two-word question?
Writing and placing adverts isn’t new. It’s both and art form and a science that has existed for centuries. Many of the techniques of direct response marketing were documented in the 1920s and the basic principles are as valid today, as when they were written. To help you get your customers to buy your products [...]
In the current economic climate many businesses are frantically working in their business. Repeating the same thing this week that they did last week, last month, last year. For most, marketing is an alien concept; other than placing an ad in the Yellow Pages, or registering at a few on-line directories. Even those companies that [...]
Here’s another Video Case Study looking at a specific aspect of small business marketing. This time I look at a local hotel’s website and outline some quick improvements that could make a big difference… Click on the arrow twice to play the video. Video info: Duration: 5m 10s File Size: 6Mb Key Points Google AdWords [...]
Here are a few facts about running a small to medium-sized business, some of which have been covered in detail on other posts on this website: There are only four ways to make more money in your business: – get more customers – get customers to spend more on average – get customers to come [...]
Whilst it may be true that some new customers just drop in and buy something from you ‘because you’re there’ and without spending much on proper marketing; these type of customers are few and far between. The reality for the majority of your new customers is that you will have invested hard-cash in marketing promotions [...]
Times are difficult and what you definately don’t need is wasting your valuable time and resources on marketing that isn’t pulling its weight! I’m a great believer in direct response marketing strategies and techniques as opposed to fluffy branding and generic awareness-type marketing. Corporates may have big budgets to waste on such endeavours, but small [...]
The news media seems to constantly bleat on about the state of the global economy. Customers are always looking for great deals. Small businesses getting closer to the edge and many unfortunately falling off the edge into financial meltdown. Whilst many of the articles on this website aim to help you increase your leads, sales [...]